How to Use AI Without Losing Your Voice, Identity, or Authority

Most people are using AI as a replacement. Here's how to use it as leverage instead.

You’ve probably noticed it by now.

Everyone’s using AI. Your competitors are posting more. Your peers are launching faster. And somewhere in the back of your mind, there’s this quiet pressure to keep up.

So you try it. You open ChatGPT or Claude or whatever tool someone recommended. You ask it to write something for you. And what comes back is... fine. It…